WIN - WHATS IN iNDIA
Oct 17, 20191 min
• It is to create customers clients in market.
• It is to create customers for selling their products and services.
• It is to create market for redlining and buying of product and services.
• Customers determine the main purpose of the business.
• Customers are the basic foundation of the business and keep their existence in the market.
• It is to be catering to material needs and requirement of the society, individual persons, government institutions, company, firms and enterprise.
• Business should be running within the purview of the legal and general public interest.
• It is the ultimate result of an economic expansion, growth and change of firm.
In general sense, enterprise pursues multiple objectives rather than a one objective. Strategic manager will identify a set of main business objectives. These will be pursued by a large cross-section of enterprises.
Enterprises look for balance of these objectives in appropriate and suitable manner. Important business objectives are listed below:
• Survival
• Stability
• Growth
• Profitability
• Efficiency